Entertainment marketing has more data than ever and the same old problem: a campaign can tell you what an audience did, but not why it stopped caring. Arcanamatic exists to answer the why, for scripts and for campaigns, before the money is spent.
Audiences decide in seconds, for psychological reasons
A trailer, a key-art poster or the first ten pages of a pilot is judged almost at once. Whether the audience leans in depends on things it rarely puts into words: whether it believes the character's motive, whether the world fits what it already thinks about itself, whether the genre's promise is being kept. These are questions of psychology and narrative structure, and they can be diagnosed precisely.
What Arcanamatic brings
Psychology applied to story. Character motivation, defences and change, read through established psychological models of how people form beliefs and attachments, and applied scene by scene.
Literary and genre literacy. How genres make and keep their promises, and how a campaign can borrow a genre's visual and narrative vocabulary without sliding into pastiche.
NeuraScene, our own cinematography engine. An ontology of era and genre cinema that turns a positioning idea into era-accurate key-art directions, mood boards and animatics in days rather than weeks.
Who does the work
Dr Bruce R. Long leads every engagement personally. He holds a PhD in Philosophy, an MPhil in English (literary theory) and a Graduate Diploma in Psychology, teaches applied AI ethics at university level, is a Springer Nature author and writes science fiction. He also built NeuraScene.
How engagements work
Every engagement is fixed-price and quoted in writing after a briefing call, with deliverables and dates agreed before work starts. Confidential material is handled under NDA as standard. First engagements are a Script Psychology Diagnostic (US$7,500) or a Campaign Psychology Audit (US$18,000); larger programmes run from a two-day Development Sprint to a monthly executive retainer.
